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Thursday, 12 April 2018 15:00

MARKETING. The importance of making your product stand out

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Packaging make a product recognisable and unforgettable.

Most well-known brands design their packaging to be attractive and ensure they maintain a brand identity that is easily recognisable by the consumer.

In a market such as fruit and vegetables, your brand is a way to make your product stand out from the competition. This is difficult because there are many different brands of the same product. The attractiveness of an item that is going to be marketed in retail stores will encourage spontaneous buyers to choose that product over others on the same shelf, and eventually even develop loyal customers. Packaging that stand out can make even the most common items look flashy.

In addition, packaging is a great way for companies to add value to their products. For example, a company that sells organic products should use natural boxes that respect the environment, which will add natural value to its product.

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